As an industry leader, SayGames understands that to stay ahead of the competition you need to move fast, adopt best-in-class solutions, and continue to grow. 

They needed a partner who truly understands the challenges faced by developers, with advanced software that could enable them to fully automate user acquisition campaigns, scale new and existing titles profitably, and optimize campaigns for ROAS.

SayGames is a leading hyper‑casual games publisher with more than 50 games launched and over 2 billion game downloads globally.

Location

Cyprus

Company Size

50

Founded

2017

Using Ad ROAS campaigns on AppDiscovery, SayGames set their ROAS goal and bid accurately based on the value of each user, regardless of source, to maximize both profit and scale.

Additionally, they implemented MAX in-app bidding to build a fully automated monetization stack that optimizes for higher returns. MAX and AppDiscovery sync seamlessly, making it possible for SayGames to automate all buying and to optimize for ROAS—with their single largest network partner.

AppDiscovery’s advanced campaigns were a key factor in SayGame’s new titles, Sushi Roll and DOP 2, becoming the top free games in multiple countries. 

The Ad ROAS campaigns also helped extend the life of SayGames’ other titles, such as Stealth Master, by unlocking additional inventory, improving its chart positions, and the potential for long-term downloads and revenue performance.